The video of Istanbul launch party of Sony Ericsson’s latest model, Ray, of its Xperia smartphone product line. Envisioned by Alexander Kokoskeriya’s idea, “Challenge Fashion”, the launch event was a total runway party with its special guests from tech media, fashion community and with its social media impact, and of course with the great tunes of DJ, Oben Budak.

Video by Berkant Jeff Akarcan.